When I was 12 (and dinosaurs roamed the earth), I saw an ad in the back of a comic book for a bunch of Fishing stuff - 3 rods (one a bamboo) and lures and such. So for my Birthday, I told my parents - I WANT THAT! No amount of persuading by them to get me a real rod and reel worked, so I got it.
it was garbage!
So who do you think they are marketing to? Me (and my contemporaries), 40 years ago!
I have seen it. And yea, it is stupid! I wonder if anyone over the age of 12 will buy it for themselves?